About us

Aso Asahiya Butcher Shop was founded in 1940 in the nature-rich land of Aso. Supported by the trust of everyone, it has been passed down through three generations.We are committed to the quality of our meat, carefully selecting excellent locally produced Kumamoto meats with a discerning eye, and offering them at affordable prices.
This is the proof of trust that has remained unchanged since the shop’s founding in 1940.

Aso’s proud branded beef, “Akaushi.” Cattle grazing that blends into Aso’s landscape.
Raised in abundant nature and clear water, Aso’s Akaushi has a moderate marbling and the naturally tender texture of red-rich wagyu beef. Recommended for sukiyaki, yakiniku, and steak.

A local specialty of Kumamoto, the “Land of Fire,” basashi features horse meat with a subtly sweet, melt-in-your-mouth flavor. In the past, it was valued for its nourishing and stamina-boosting qualities, and today it is enjoyed as both a medicinal and gourmet dish. Basashi is typically served thinly sliced, accompanied by soy sauce with ginger or grated garlic. It is also delicious lightly seared as tataki, or placed on vinegared rice to make sushi.